Proactive Financial Planning for Women

Piggy Bank

“The financial industry has a history of treating women like little men,” said Heather Ettinger, executive vice president and partner of Ohio-based Fairport Asset Management. “It is time to wake up and realize women are powerful managers of money and will significantly change the tides of financial advice as we know it.”

Ettinger originated the wealth management program, Women in Transition, for Fairport. She has successfully built the practice with an increasing number of clients ranging from women of unexpected wealth, elderly women with new responsibilities, and executive women who earn their wealth and intend to manage it closely and wisely. Although there are still many women who are experiencing a transition from a world in which the male controlled the wealth, Heather sees executive women quickly expanding in her client base.

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